> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/brevo-ex-sendinblue.md).

# Brevo (ex SendInBlue)

Share segments with Brevo to drive email campaigns and automations.

The Brevo connector lets you engage an audience built in mediarithmics - most frequent users, users above a given average basket, and so on - through Brevo's email and automation capabilities.

<table data-search="false"><thead><tr><th width="220">Connection</th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Server-side</td></tr><tr><td><strong>Category</strong></td><td><a href="/connectors/partner-types/esp-and-marketing-automation.md">ESP &#x26; marketing automation</a></td></tr><tr><td><strong>Identifiers sent</strong></td><td>Unencrypted emails, Profile information</td></tr><tr><td><strong>Authentication</strong></td><td>Configured with your mediarithmics account team</td></tr></tbody></table>

## Description

### What is Brevo?

Brevo, formerly SendInBlue, is an email and marketing automation platform.

### What you can do with this connector

* Send a mediarithmics segment to Brevo so it can be emailed.
* Trigger Brevo automations from an audience computed in the CDP rather than one maintained by hand.

### Which identifiers are sent

When you share a segment through this connector, mediarithmics can send:

* **Unencrypted emails**
* **Profile information** - first name and last name.

## Connector setup

### Prerequisites

* A Brevo account.

### Authentication

The connection between mediarithmics and your Brevo account is configured with your mediarithmics account team. Contact them before creating your first Brevo feed.

Creating and activating the feed on a segment is covered in the **Audience & Activation** section, under *Activate your audiences › Send your first-party data to a destination*.

## FAQ

#### Are the emails hashed?

No. This connector sends unencrypted emails.

#### Can I send profile attributes as well as the email?

Yes - first name and last name.

## Partner documentation

Brevo documents its own platform at <https://developers.brevo.com/>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


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