> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/emarsys.md).

# Emarsys

Share segments with Emarsys to drive email campaigns and automations.

The Emarsys connector lets you engage an audience built in mediarithmics through Emarsys' email and automation capabilities.

<table data-search="false"><thead><tr><th width="220">Connection</th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Server-side</td></tr><tr><td><strong>Category</strong></td><td><a href="/connectors/partner-types/esp-and-marketing-automation.md">ESP &#x26; marketing automation</a></td></tr><tr><td><strong>Identifiers sent</strong></td><td>Unencrypted emails, User accounts (Emarsys user IDs)</td></tr><tr><td><strong>Authentication</strong></td><td>Emarsys token shared with your mediarithmics account manager</td></tr></tbody></table>

## Description

### What is Emarsys?

Emarsys is an email and marketing automation platform.

### What you can do with this connector

* Send a mediarithmics segment to Emarsys so it can be emailed.
* Reconcile users on the Emarsys side either by email or by the Emarsys user ID.

### Which identifiers are sent

When you share a segment through this connector, mediarithmics can send:

* **Unencrypted emails**
* **User accounts** - Emarsys user IDs.

## Connector setup

### Prerequisites

* An Emarsys account, and its account token.

### Authentication

Provide your Emarsys account token to your mediarithmics account manager before creating your first Emarsys feed. They return an **Emarsys Credential name**, which is what the feed references.

### Setup steps

{% stepper %}
{% step %}
**Send your Emarsys account token to your mediarithmics account manager.**
{% endstep %}

{% step %}
**Select the Emarsys connector and fill in its configuration.**

<table data-search="false"><thead><tr><th width="260">Field</th><th></th></tr></thead><tbody><tr><td><strong>Name</strong></td><td>Identifies the feed in the platform.</td></tr><tr><td><strong>Emarsys Credential name</strong></td><td>Provided by your mediarithmics account manager.</td></tr><tr><td><strong>Key ids</strong></td><td>The identifiers to transfer to Emarsys.</td></tr></tbody></table>
{% endstep %}
{% endstepper %}

Creating and activating the feed on a segment is covered in the **Audience & Activation** section, under *Activate your audiences › Send your first-party data to a destination*.

## FAQ

#### Where does the Emarsys Credential name come from?

Your mediarithmics account manager creates it after you have supplied your Emarsys token. It is not something you generate in Emarsys.

## Partner documentation

SAP Emarsys documents its own platform at <https://help.sap.com/docs/SAP_EMARSYS>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


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