> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/freewheel/external-feed.md).

# External Feed

Share audiences with FreeWheel SFX through a server-to-server connection.

The FreeWheel Audience External Feed connector shares your audience with **FreeWheel SFX**.

<table data-search="false"><thead><tr><th width="220">Connection</th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Server-side</td></tr><tr><td><strong>Category</strong></td><td><a href="/connectors/partner-types/ssp-and-ad-servers.md">SSP &#x26; ad servers</a></td></tr><tr><td><strong>Identifiers sent</strong></td><td>Cookies, Mobile IDs</td></tr><tr><td><strong>Authentication</strong></td><td>Credentials name from your account manager</td></tr></tbody></table>

## Description

### What you can do with this connector

* Send a mediarithmics segment to FreeWheel SFX for targeting.

### Which identifiers are sent

* **Cookies**
* **Mobile IDs**

FreeWheel is reached by several connectors and they behave differently - [the comparison is on the FreeWheel page](/connectors/destinations/freewheel.md).

## Connector setup

### Prerequisites

{% hint style="warning" %}
Cookie matching must be activated on your organisation to use this connector. Contact your account manager to confirm.
{% endhint %}

### Authentication

Your mediarithmics account manager provides the **Credentials name** the feed references.

### Setup steps

{% stepper %}
{% step %}
**Select the FreeWheel Audience External Feed connector under server-side feeds.**
{% endstep %}

{% step %}
**Fill in its configuration.**

<table data-search="false"><thead><tr><th width="260">Field</th><th></th></tr></thead><tbody><tr><td><strong>Name</strong></td><td>The name of the feed as displayed in the platform.</td></tr><tr><td><strong>Credentials name</strong></td><td>Provided by your mediarithmics account manager.</td></tr><tr><td><strong>Identifiers resources</strong></td><td>The identifiers to synchronise through this feed.</td></tr></tbody></table>
{% endstep %}
{% endstepper %}

Creating and activating the feed on a segment is covered in the **Audience & Activation** section, under *Activate your audiences › Send your first-party data to a destination*.

## Good to know

{% hint style="warning" %}
Following CNIL guidance on cookies and trackers, make sure that:

1. the partner is correctly named when you collect user consent for targeting purposes, or the equivalent;
2. the partner is named in your cookie policy - these partners may drop a cookie on your users' browsers from your websites.
   {% endhint %}

## FAQ

#### I want to send my audience to FreeWheel MRM, not SFX. Which connector?

[FreeWheel - File Sharing](/connectors/destinations/freewheel/file-sharing.md).

## Partner documentation

FreeWheel documents its own platform at <https://api-docs.freewheel.tv/>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


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