> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/lotame.md).

# Lotame

Export segment identifiers to Lotame over SFTP, with upserts and deletes.

The Lotame connector exports segment IDs to Lotame by sending updates or deletes over SFTP.

<table data-search="false"><thead><tr><th width="220">Connection</th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Server-side</td></tr><tr><td><strong>Category</strong></td><td><a href="/connectors/partner-types/dmp-and-data-providers.md">DMP &#x26; data providers</a></td></tr><tr><td><strong>Identifiers sent</strong></td><td>Lotame IDs, Android GAID, Apple IDFA</td></tr><tr><td><strong>Authentication</strong></td><td>File destination configured by your account manager</td></tr></tbody></table>

## Description

### What is Lotame?

Lotame is a data management platform. Audiences arrive as identifier lists delivered over SFTP.

### What you can do with this connector

* Send a mediarithmics segment to Lotame for use in your Lotame audiences.
* Match on the Lotame ID, or on mobile advertising identifiers.

### Which identifiers are sent

* **Lotame IDs**
* **Android GAID**
* **Apple IDFA**

## Connector setup

### Prerequisites

{% hint style="warning" %}
**Cookie matching must be activated on your organisation** for this connector to work. Contact your account manager to confirm it is on.
{% endhint %}

* A Lotame account.
* A file destination configured by your account manager, who returns the **File destination token**.

### Authentication

The SFTP destination is set up on the mediarithmics side. The feed references it by the **File destination token** your account manager provides; no credentials are entered on the feed.

### Setup steps

{% stepper %}
{% step %}
**Confirm cookie matching is activated on your organisation.**

Ask your account manager.
{% endstep %}

{% step %}
**Select the Lotame connector and fill in its configuration.**

<table data-search="false"><thead><tr><th width="260">Field</th><th></th></tr></thead><tbody><tr><td><strong>Name</strong></td><td>Identifies the feed within the platform.</td></tr><tr><td><strong>File destination token</strong></td><td>The credential name provided by your account manager.</td></tr><tr><td><strong>Identifiers</strong></td><td>Which ID or IDs to send.</td></tr></tbody></table>
{% endstep %}
{% endstepper %}

Creating and activating the feed on a segment is covered in the **Audience & Activation** section, under *Activate your audiences › Send your first-party data to a destination*.

## Good to know

{% hint style="info" %}
**Sending frequency follows segment calculation.** If uploads are scheduled more often than the segment is computed, some files will be empty.
{% endhint %}

{% hint style="warning" %}
Following CNIL guidance on cookies and trackers, make sure that:

1. the partner is correctly named when you collect user consent for targeting purposes, or the equivalent;
2. the partner is named in your cookie policy - these partners may drop a cookie on your users' browsers from your websites.
   {% endhint %}

## FAQ

#### Why is nothing arriving in Lotame?

Check that cookie matching is activated on your organisation. Without it, this connector does not work.

#### Why are some delivered files empty?

Because uploads ran before the segment was recalculated. Sending frequency depends on segment calculation.

## Partner documentation

Lotame documents its own platform at <https://my.lotame.com/>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


---

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