> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/tiktok/pixel.md).

# Pixel

Fire the TikTok pixel with an event tag, so TikTok can build a website traffic audience from your segment.

The TikTok Pixel connector sends online data to TikTok from the visitor's browser. The mediarithmics JavaScript tag loads the TikTok pixel with a key/value indicating that the user is in the targeted segment; you then build a **Website Traffic** Custom Audience on that event.

<table data-search="false"><thead><tr><th width="220">Connection</th><th></th></tr></thead><tbody><tr><td><strong>Type</strong></td><td>Client-side (pixel)</td></tr><tr><td><strong>Category</strong></td><td><a href="/connectors/partner-types/social-and-retail-media.md">Social &#x26; retail media</a></td></tr><tr><td><strong>Identifiers sent</strong></td><td>None</td></tr><tr><td><strong>Authentication</strong></td><td>None - the pixel is created in TikTok Business Center</td></tr></tbody></table>

## Description

### What you can do with this connector

* Reach visitors on TikTok without sending any identifier from mediarithmics.
* Build a TikTok audience from a view-content event tagged with your segment.

### Which identifiers are sent

**None.** The connector triggers the TikTok pixel to send a **view content event with an `event_tag`** you can filter on in TikTok.

TikTok is reached by several connectors and they behave differently - [the comparison is on the TikTok page](/connectors/destinations/tiktok.md).

## Connector setup

### Prerequisites

* The mediarithmics tag installed on the site, calling `syncFeeds` - the call that enables client-side feeds. See the **Setup & Monitor** section, under *Collect & manage your data › Collect data in real time › Web tracking*.
* A **TikTok pixel** created in TikTok Business Center, and its pixel ID.

### Setup steps

{% stepper %}
{% step %}
**Create the pixel in TikTok Business Center.**

1. Go to **Tools › Management › Events**.
2. Click **Data sources** in the left-hand menu.
3. Click **Create Pixel**.
4. Choose **Web Events** as the setup option.
5. Select **TikTok Pixel** as the tracking method.
6. Give it a clear pixel name, for example `mediarithmics Pixel`.
7. Follow the configuration and setup steps.
8. Copy the **Pixel ID** from the confirmation screen.
9. Optionally configure advanced matching or event parameters for finer tracking.
   {% endstep %}

{% step %}
**Select the TikTok Pixel connector and fill in its configuration.**

<table data-search="false"><thead><tr><th width="240">Field</th><th></th></tr></thead><tbody><tr><td><strong>Name</strong></td><td>The name displayed in the mediarithmics platform.</td></tr><tr><td><strong>Pixel ID</strong></td><td>The ID of the pixel created in TikTok Ads Manager. It is under <strong>Tools › Management › Events › Data sources</strong>.</td></tr></tbody></table>
{% endstep %}

{% step %}
**Create the Custom Audience in TikTok.**

See the FAQ below.
{% endstep %}
{% endstepper %}

Creating and activating the feed on a segment is covered in the **Audience & Activation** section, under *Activate your audiences › Send your first-party data to a destination*.

## FAQ

#### How do I create a Custom Audience targeting *Mics segment 1234*?

1. Go to **Assets › Audiences** in TikTok Ads Manager.
2. Click **Create Audience** and select **Custom Audience**.
3. Choose **Website Traffic** as the source.
4. Select your pixel.
5. Fill in: **Name** `Mics segment 1234`; **People who've carried out the following** `View Content`, with a time window; **Through the following pixel**, your pixel.
6. Under **Parameters**, select **content\_ids** → **Contains (case insensitive)** → enter `1234`.
7. Click **Confirm**.

#### How do I use that audience in a campaign?

In TikTok Ads Manager, create or edit a campaign. In the ad group's **Audience Targeting** section select **Custom Audience** and choose the audience, then finish with placements, budget and creative before launching.

#### How will my audience evolve?

Your TikTok audience only grows from the moment the mediarithmics–TikTok pixel synchronisation is set up. It carries the usual client-side constraints: volumes ramp up as users visit your site, exits cannot be signalled, and nothing is sent when the tag is blocked or consent is refused.

## Partner documentation

TikTok documents its own platform at <https://ads.tiktok.com/help/>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


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