> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/audience-and-activation/build-your-audiences/segment-reference/segment-capabilities/labels.md).

# Labels

Free-form tags that make segments findable, and that drive volume drop alerting.

## What they are

**Labels** are free-form tags you attach to segments and campaigns. Their first purpose is simple: making the segment you are looking for easy to find in a long list.

Their second purpose is less obvious and more useful - they are the mechanism the platform gives you for governing [volume drop alerts](/audience-and-activation/build-your-audiences/segment-reference/segment-capabilities.md#segments-that-had-a-volume-drop). Segments that are volatile by design can be excluded from alerting by label, or alerting can be restricted to labelled segments only.

## Managing labels

Labels are managed at organisation level, in **Settings > Organisations > Labels**.

<table data-search="false"><thead><tr><th width="180">Action</th><th>How</th></tr></thead><tbody><tr><td><strong>Create</strong></td><td>Click <strong>New Label</strong>, enter a name, click <strong>Save</strong>.</td></tr><tr><td><strong>Edit</strong></td><td>Open the dropdown at the end of the label row, then <strong>Edit</strong>.</td></tr><tr><td><strong>Archive</strong></td><td>Open the dropdown at the end of the label row, then <strong>Archive</strong>.</td></tr></tbody></table>

{% hint style="warning" %}
Archiving a label **erases it from the segments and campaigns carrying it**. Those segments and campaigns remain available - only the label is gone. If the label was driving a volume drop blacklist or whitelist, that rule stops applying to them.
{% endhint %}

## Assigning a label to a segment

On the segment page, use the **Label** box to select the label you want to assign. To remove it, click the **X** in the label.

Labels are also one of the filters available on the segments list. See [The segments list](/audience-and-activation/build-your-audiences/segment-reference/segment-capabilities.md#the-segments-list).

Labels also filter which segments an overlap analysis displays. See [Overlap segments](/audience-and-activation/analyze-your-data/overlap-segments.md).

## Related pages

<table data-view="cards" data-search="false"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Segment capabilities</strong></td><td>The alerts labels can govern.</td><td><a href="/audience-and-activation/build-your-audiences/segment-reference/segment-capabilities.md">Segment capabilities</a></td></tr><tr><td><strong>Monitor your audiences</strong></td><td>Day-to-day monitoring of segments and feeds.</td><td><a href="/audience-and-activation/activate-your-audiences/monitor-your-audiences.md">Monitor your audiences</a></td></tr></tbody></table>


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