> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/destinations/tiktok.md).

# TikTok

The two ways to send audiences to TikTok, and the thresholds that decide whether they work.

Two connectors send audiences to TikTok Ads. They reach different people, and the server-side one carries thresholds worth knowing before you build the segment.

## Which connector to use

<table data-search="false"><thead><tr><th width="300">Connector</th><th></th></tr></thead><tbody><tr><td><a href="/connectors/destinations/tiktok/server-side.md"><strong>Server-side</strong></a></td><td>Sends offline hashed data straight from mediarithmics' servers to TikTok Ads, every time the segment is updated. Creates or enriches a Custom Audience.</td></tr><tr><td><a href="/connectors/destinations/tiktok/pixel.md"><strong>Pixel</strong></a></td><td>Client-side. Fires the TikTok pixel from the visitor's browser with an <code>event_tag</code>; mediarithmics sends no identifiers. You then build a <strong>Website Traffic</strong> Custom Audience on that event.</td></tr></tbody></table>

## What each connector sends

<table data-search="false"><thead><tr><th width="220">Connector</th><th width="180">Type</th><th></th></tr></thead><tbody><tr><td><a href="/connectors/destinations/tiktok/server-side.md">Server-side</a></td><td>Server-side</td><td>Email hash (SHA-256), Mobile IDs (IDFA, AAID or both), Phone number hashes</td></tr><tr><td><a href="/connectors/destinations/tiktok/pixel.md">Pixel</a></td><td>Client-side (pixel)</td><td>None</td></tr></tbody></table>

{% hint style="warning" %}
Two TikTok limits shape the server-side connector: you can create **up to 400 audiences**, and an audience with fewer than **1,000 matched users** is unusable. A feed that misses the threshold is renamed `ERROR_NO_MATCHING_<feed_name>` and stopped.
{% endhint %}

## Partner documentation

TikTok documents its own platform at <https://ads.tiktok.com/help/>. Use it for anything that happens on the partner side of this connector: account setup, the fields the partner expects, and its own limits.


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