> For the complete documentation index, see [llms.txt](https://docs.mediarithmics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mediarithmics.io/connectors/partner-types/dmp-and-data-providers.md).

# DMP & data providers

Sending audiences to a data management platform, and what that implies for consent.

A **data management platform** collects, organises and distributes audience data - often across several advertisers or publishers, and often as a way to reach inventory the CDP does not connect to directly.

Sending an audience to a DMP is therefore different in kind from sending it to a [DSP](/connectors/partner-types/dsp.md): you are handing your segment to a platform whose business is redistributing audience data. The compliance obligations that come with that are the part worth getting right.

## Connectors

<table data-search="false"><thead><tr><th width="300">Connector</th><th></th></tr></thead><tbody><tr><td><a href="/connectors/destinations/lotame.md">Lotame</a></td><td>Exports segment IDs over SFTP, as upserts and deletes. Lotame IDs, Android GAID, Apple IDFA.</td></tr></tbody></table>

Also available through your account manager: Weborama, Easyence. See [Connectors on request](/connectors/connectors-on-request.md).

## What to watch

{% hint style="warning" %}
Following CNIL guidance on cookies and trackers, make sure that:

1. the partner is correctly named when you collect user consent for targeting purposes, or the equivalent;
2. the partner is named in your cookie policy - these partners may drop a cookie on your users' browsers from your websites.
   {% endhint %}

**Cookie matching must be activated on your organisation.** Without it the Lotame connector does not work at all. Confirm with your account manager before building the audience.

**Delivery follows segment calculation.** Uploads scheduled more often than the segment is computed produce empty files - that is expected behaviour, not a fault.

## Related types

If your goal is delivering an identifier list to a partner that has no dedicated connector, the file-based route under [Data sharing & export](/connectors/partner-types/data-sharing-and-export.md) is usually a better fit than a DMP.


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